Disney Store is Your Ticket Gateway for Disney Parks' Year Of a Million Dreams, Where Disney Dreams Come True Every DayPASADENA, Calif., Aug 23, 2007 (PrimeNewswire via COMTEX News Network) -- Beginning August 20, 2007, at Disney Store (Nasdaq:PLCE), guests of all ages are getting to live out their Disney Dreams during The Year Of A Million Dreams and Disney Store wants to help make the dream come true for your little princess or pirate! During the Dream It. Be It. Sweepstakes, enter at Disney Store locations or online at disneystore.com/sweepstakes for a chance to win one of five Grand Prize dream vacations for four to Walt Disney World(r) Resort in Orlando, FL, each valued at $5,000.00. Five first prizes include a chance to win a dream vacation for four to Disneyland(r) Resort in Anaheim, CA, valued at $4,000.00. Vacations include air travel, hotel, ground transportation, and theme park tickets.

Ten second prizes include family four-packs to be awarded which include 5-Day MAGIC YOUR WAY Tickets with Park Hopper(r) Option for four people. This custom ticket includes Park Hopper(r) tickets for the MAGIC KINGDOM(r), EPCOT(r), DISNEY-MGM STUDIOS and DISNEY'S ANIMAL KINGDOM(r) Theme Parks in Orlando, FL. Ten family four-packs of DISNEYLAND(r) Resort 3-day Park Hopper (r) tickets good for admission to DISNEYLAND(r) Park and DISNEY'S CALIFORNIA ADVENTURE(r) Park in Anaheim, CA will be awarded to third prize winners. 50 fourth prize winners will enjoy a $100 shopping spree at Disney Store.

No purchase necessary to enter the Dream It. Be It. Sweepstakes. For details and official rules, visit Disney Store locations or at disneystore.com/sweepstakes. Sweepstakes ends October 1, 2007, so hop, skip, jump and hurry to Disney Store and enter to win today!

To find the nearest store location in the United States and Canada, please call 800-757-5933.

About Disney Store North America

Disney originated the themed retail environment when it opened the first Disney Store in Glendale, California in 1987. Disney Store currently operates over 300 locations in the United States and Canada that offer immediate access to exclusive Disney Store products. Disney Store North America is owned, and under license operated, by a subsidiary of The Children's Place Retail Stores, Inc., a leading specialty retailer of apparel and accessories for children.

The Disney Store logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3055

This news release was distributed by PrimeNewswire, www.primenewswire.com
SOURCE: The Children's Place Retail Stores, Inc.
Disney Store North America
Public Relations & Events
Elizabeth Swenson
(626) 773-5248
eswenson@childrensplace.com