SECAUCUS, N.J.--(BUSINESS WIRE)--Aug. 31, 2006--The Children's Place Retail Stores, Inc. (Nasdaq: PLCE) today announced sales results for the four-week period ended August 26, 2006.

Total sales for the four-week period ended August 26, 2006 increased 23% to $155.4 million compared to $126.2 million last year. Consolidated comparable store sales increased 12%. During August, the Company opened five Children's Place stores and five Disney Stores.

Total Sales (millions):

                                           Year-to- Year-to-
                 August   August     %       Date     Date      %
                  2006     2005    Increase  2006     2005    Increase
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The Children's
 Place brand     $115.8   $98.0      18%    $707.2   $594.0     19%
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Disney Store     $39.6    $28.2      40%    $270.3   $220.2     23%
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Total Company    $155.4   $126.2     23%    $977.5   $814.2     20%
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Comparable Store Sales Increase:

                                           Year-to-Date Year-to-Date
                  August 2006  August 2005      2006         2005
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 The Children's
  Place brand        10%          4%           11%           8%
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 Disney Store        21%         N/A           16%          N/A
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 Total Company       12%         N/A           12%          N/A
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In conjunction with today's August sales release, you are invited to listen to the Company's pre-recorded monthly sales call, which will be available beginning at 7:30 a.m. Eastern Time today through Thursday, September 7, 2006. To access the call, please dial (402) 220-1182 or you may listen through the Investor Relations section of the Company's website, www.childrensplace.com.

The Children's Place Retail Stores, Inc. is a leading specialty retailer of children's merchandise. The Company designs, contracts to manufacture and sells high-quality, value-priced merchandise under the proprietary "The Children's Place" and licensed "Disney Store" brand names. As of August 26, 2006, the Company owned and operated 827 The Children's Place stores and 325 Disney Stores in North America and The Children's Place online store at www.childrensplace.com.

This press release and above referenced call may contain certain forward-looking statements regarding future circumstances. These forward-looking statements are based upon the Company's current expectations and assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements including, in particular, the risks and uncertainties described in the Company's filings with the Securities and Exchange Commission. Actual results, events, and performance may differ. Readers or listeners (on the call) are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to release publicly any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The inclusion of any statement in this release does not constitute an admission by The Children's Place or any other person that the events or circumstances described in such statement are material.

CONTACT: The Children's Place Retail Stores, Inc.
Susan Riley, 201-558-2400
or
Susan LaBar, 201-453-6955

SOURCE: The Children's Place Retail Stores, Inc.